The tweetsunami of rage against Twitter for changing their @reply policy seems to have missed one of the main benefits of the change: it's now OK to send replies you otherwise wouldn't dream of sending. Suppose someone called RandomTweeter who isn't a follower tweets something you want to reply to. They're not a follower, so you can't Direct Message them. All you can do is write a tweet beginning @RandomTweeter. Until yesterday's change, that tweet would go out to ALL your followers (except the tiny minority who had discovered that buried in Twitter's options was the choice to switch off tweets that are replies to other people). But the last thing I want to do is annoy followers by tweeting mundane replies to individuals. Indeed that's become a killer problem on Twitter. All noise, no signal. That's what the change is trying to address. As things stood, the choices were: ignore the comment (which might be rude, and could leave out there something that should have been addressed) OR add to Twitter noise with something of interest to only a few. After the change, that tweet is seen only by those of your followers who also follow @RandomTweeter. So now I'll be willing to respond knowing that a far higher percentage of anyone who reads it will be interested. This is going to encourage groups to coalesce and conversations to evolve that otherwise wd never have happened. The protesters are saying this means that they're losing the benefit of serendipitous discovery through eavesdropping. C'mon. There are dozens of ways of serendipitous discovery on Twitter. Search any word you care about for starters. Or just click onto the full twitter stream of someone you admire to see who they've been replying to. It's all there. And if you want your reply to be seen by all your followers, that's easy too. Just place @RandomTweeter in the middle of your reply. This, below, is the choice that has been oh-so-cruelly snatched away.
Personally I think it's a good thing. Twitter's whole ethos is based on less is more. The protesters upset about a choice being taken away are missing the fact that in a connected system individual choices impact the entire system. If Twitter have the balls to stick with the change, I think we'll start seeing more thoughtful replies being written, and real conversation starting. (And if they don't, I hope there's a massive campaign to encourage people to select the middle choice above, which is what we all now have. Without that, I for one, will not be replying in public.)
Scott Hepburn, this was genius...